After 3 long years, Coachella was back in ‘22.
As an official partner, Amex gave people more Coachella at Coachella than ever before… to make up for lost Coachella.

Including this desert dreamscape at Coachella, an interactive Coachella messaging channel, and you guessed it—more Coachella. More Billie. More art. More ferris wheel. More merch. More indulgence. More astrology. More crystals. More moments together than ever #withAmex.

THE MOST COACHELLA COACHELLA EVER
Amex

:whispers: Coachella :fades out:

The Most Coachella Coachella Case Study

CD: Sam Resta
AD: Austin Rettinhouse
CW: Nick Taubes
Agency: Momentum