Where fans became bands.
We’ve all dreamt of making a band. But making music is not easy.
Since Coke’s mantra is “real magic,” we brought that to festivals. Coke AI Studio was the first-ever traveling music studio for fans, powered by AI built with licensed musicians as our partners.
We traveled from Gov Ball to Bonnaroo to Lollapalooza turning fans into bands with album art, hit singles, even a music video.
COKE AI STUDIO
Coca-Cola
We fed those answers into a combination of AI systems and licensed music and art to generate real magic: an original band name, song, and album art for the fans.
The experience started with fans answering a few questions…
Fans stepped into a magical studio based on their band, where they made their own music video.
Once they were done, fans shared their bands with the world with an ice-cold Coke.
CD: Sam Resta
AD: Allie Hartman
CW: Nick Taubes & Julius Im
Agency: Momentum