TITLE: Coke AI Studio
CLIENT: Coca-Cola

Where fans became bands.
We’ve all dreamt of making a band before, but making actual music is the hard part. It’s like making Real Magic (Coke’s tagline).

That’s why we created the Coke AI Studio, a traveling music studio built for fans and powered by dynamic AI that our team built with real, licensed musicians as partners.

🏆Clio Music Silver, Campaign Best Music Activation

TEAM:
CW: Nick Taubes, Julius Im
AD: Allie Hartman
CD: Sam Resta

Enter Real Magic. Band names, album art, and your band’s first hit single.

It started with a few questions…

Our studio then became a backdrop for your band’s official music video

After the studio session, fans got to share their bands, and a Coke.