TITLE: Coke AI Studio
CLIENT: Coca-Cola

Where fans make bands.
We’ve all dreamt of making a band before, but creating actual (good) music is the hard part. It’s like making Real Magic (Coke’s slogan!).

So we worked with real musicians to bring their magic to the fans using AI. Enter Coke Studio. Traveling festival music studio where fans make bands.

🏆Clio Music Silver, Campaign Best Music, Communication Arts Award

TEAM:
CW: Nick Taubes, Julius Im
AD: Allie Hartman
CD: Sam Resta

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then came the Real Magic. Band names, album art, and your band’s first hit single.

Coke Studio starts with fun questions:

After that, our studio became a backdrop for your band’s official music video!

After the studio session, bands got to share their creations, and a Coke.