CLIENTS — Insecure (HBO) x Milk Makeup
TEAM — Nick Taubes, Natalia Zapata, Austin Rettinhouse
The Milk Makeup campaign created for women to laugh in the face of f**kboy nonsense, alongside the amazing women of Insecure.
*Featured on Ads of the World
HYPE SMART MIRROR BY MILK MAKEUP with interactive makeup overlays and daily “Issaffirmations”
If you know, you’ve seen the show.
THE ANTI-F**KBOY MILK MAKEUP KIT featuring the show’s boss as f**k women.
MASSIVE AF OUT OF HOME
THE MILK LITTLE BLACK BOOK with red flags, f**kboy repellers, and room for burn-book style field notes.
GUERILLA MARKETING
Find the little black book pages where they’re probably needed the most: bar & night club bathrooms.
*blank pages included, permanent markers provided.
THE ANTI F**KBOY MESSAGING PLUG-IN
Get instant words of wisdom and timely Insecure GIFs in your DMs after we detect f**kboy tendencies on social media and dating apps.
SOCIAL MEDIA & UGC
THE F**KBOY SLAM
A different kind of makeup launch in the form of an Open Mic at Milk Studios.
Appreciate you scrollin’