Please play with the art.

At Art Basel, the art evolves, but the experience stays the same. Walking, standing, staring. That’s why we turned our art exhibit into a toy store. Where attendees of all ages actually played with the art, because each piece was based on classic toys & games.

We collaborated with a collective of top international artists, PlayLab Inc, and Mattel Creations to create our toy-inspired art, available for purchase at our exhibition or our online toy store—so anyone, anywhere could play.