Please play with the art.
Simply put, we thought the experience at Art Basel was played out. That’s why we opened an exhibit where you could play with the art, because the art was all toys.

A gigantic robot seesaw, car-size toy car and Hot Wheels drops. Architectural chess, plushies made out of recycled furniture scraps, and more.

Kids, parents, and parents’ parents played here all weekend. It was fun. Art needs fun.

TEAM:
CW: Nick Taubes
AD: Allie Hartman
CD: Sam Resta
Photographer: Sean Davidson
Partners: PlayLab Inc, Mattel Creations
Artists: KumKum Fernando, Daniel Arsham, Eny Lee Parker, Serban Ionescu, Surin Kim, Shantell Martin