THE BEAUTY AISLE
Walmart
Transforming the beauty aisle into a runway for all.
To help launch “The Beauty Brand For All” UOMA by Sharon C, Walmart took a public place for all, their beauty aisle, out of the store and turned it into a runway—a place that’s rarely for all.
Real people representing real beauty and backgrounds of all kinds starred in our shoppable fashion show and live stream.
CD: Qiana Lee, Cesar Vallejo
AD: Hanna Choi
CW: Nick Taubes
Agency: Momentum