The beauty aisle, a runway for all.
We launched UOMA “The Beauty Brand For All” at Walmart stores by taking a place where all are welcome (the beauty aisle) out of the store and making it a runway for a real fashion show and shoppable stream featuring real people.

TEAM:
CW: Nick Taubes
AD: Hanna Choi
CD: Qiana Lee, Cesar Vallejo