CLIENT — NYC Taxi (spec work)
TEAM — Nick Taubes, Austin Rettinhouse
Let’s be honest, the Uber era has been rough on NYC Taxi.
As a New Yorker — there’s just something wrong with that. Yellow cabs are NYC.
The citywide campaign to keep the iconic yellow cabs on the road.
OUT OF HOME will feature real cab drivers and their crazy new york stories.
THE WE 🚕 NY APP — a simple cabbie app that puts cabs first, with two options: take a cab, and tip one.
BAR COASTERS with NFC technology to directly hail a cab from the app.
BODEGA CUPS with NFC technology connecting people to the app.
Appreciate you scrollin’