Partnering with Walmart, beauty exec turned industry rebel Sharon Chuter launched UOMA By Sharon C — a bold, innovative, natural beauty brand created for all. The only part missing was a way to reach them all.

So, we flipped an icon of beauty that’s never been meant for all — the cold, elitist runway show — on its head by transforming the store beauty aisle into a runway for a fully diverse, full face glam, fully shoppable show starring real people of all kinds of beauty.