CLIENT — Seventh Generation (spec work)

Seventh Generation is so dedicated to protecting the environment for future generations, they take action with company traditions like tree-planting trips.

We created a simple way for everyday people to take action with them.

CAMPAIGN MANIFESTO

GENERATION STATIONS at Wal-Mart, Target and Grocery Stores.

Fill up on cleaner cleaners.

THE BOTTLE TO END ALL BOTTLES

Redesigned refillable dish, hand, laundry, and household cleaner bottles. Scan and fill at Generation Stations.

THE TREE PLANTING GAME + PUSHES

Select your virtual tree based on your region
Watch your virtual tree grow with every refill, Tamagotchi style
Place and plant a real tree in your city after the seventh refill.
Check on your city’s impact versus your rival city. Beat them.

OUT OF HOME

GEO-TARGETED INSTAGRAM STORIES

Getting rival cities and states riled up.

Appreciate you scrollin’

Previous: Xbox

Next: Spotify